Beijing Badaling Premium Outlet Comprehensive Visual Merchandising & Commercial Display Customization Project

This landmark cooperation case between Shenbaolai Trade and Beijing Badaling Outlet covers full-chain visual merchandising planning, customized display product production, on-site layout guidance and bulk goods supply for the 58,000㎡ large outlet shopping park. It solves the mall’s demands for unified brand display standardization, seasonal scene iteration, tourist-attracting public area decoration and multi-brand unified display supporting, becoming a benchmark commercial display project for large domestic outlet shopping complexes.

1. Indoor Brand Counter Visual Display System: We customized unified display racks, mannequin stands, desktop mini resin figurine ornaments and classification shelf props for apparel, shoes, children’s toys and home goods zones of hundreds of settled brands. The layout follows 2026 hyper-curated warmth retail trend, using soft tone display decorations to reduce space clutter and lift product conversion rate.
2. Seasonal & Holiday Window & Plaza Decoration: We designed and produced Christmas, New Year, summer carnival and anniversary limited window showcase sets, outdoor large art sculptures, hanging light decorations and interactive check-in installations. These viral-style decorative props greatly raise social media sharing volume and tourist foot traffic from the Great Wall surrounding scenic areas.
3. Wholesale & Flexible After-Sales Support: All display products adopt modular, detachable structure to support seasonal disassembly and repeated use. Shenbaolai offers stable bulk wholesale, private label customization and periodic product update supply, helping Badaling Outlet realize low-cost, high-frequency visual scene renewal throughout the whole year.
4. Scenic Souvenir Area Display Solution: We specially designed display shelves and cute small ornament counters for the outlet’s tourist gift shop area, matching mini gingerbread man figurines and other trending souvenir crafts to develop characteristic travel merchandise sales for visitors heading to Badaling Great Wall.